Yelpification
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 * To find a good spot for dinner or shopping, we turn to review sites like Yelp. Yelpification is the phenomenon of people becoming more aware of a business through online reviews. Yelpification is now spilling over into the professional decision-making process.
 * Para encontrar un buen lugar para cenar o ir de compras, recurrimos a sitios de reseñas como Yelp. Yelpificación es el fenómeno en el que las personas se vuelven más conscientes de una empresa a través de reseñas en línea. La yelpificación ahora se está extendiendo al proceso de toma de decisiones profesionales.
 * Why Is Yelpification Important?
 * As Yelpification takes over the B2B buying process, it is crucial to mobilize your advocates to help create a strong, positive presence online. Prospects will find a current customer and learn about their experiences with your products on LinkedIn, Quora or any of the hundreds of product review sites. Companies such G2 Crowd and TrustRadius are now offering similar platforms to Yelp for users to rate and review the software they are using. Make sure your advocates are helping to generate a positive buzz when prospects peruse these sites.

 * Related Terms: Customer Referral Program, Product Reviews, Word-Of-Mouth Marketing

 * Related Resources: The Yelpification Of Enterprise Technology: 3 Ways To Thrive, Webinar: Yelpification & the Age of Advocacy

 -Yelp Inc. es una empresa estadounidense que desarrolla el sitio web Yelp.com y la aplicación móvil Yelp, que publica reseñas colectivas sobre empresas. También opera Yelp Guest Manager, un servicio de reserva de mesa. Tiene su sede en San Francisco, California. Ver Wikipedia (Inglés)